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Customer case study · Charity retail

St Mary's Hospice boosted eBay revenue by 30% and cut listing time in half.

How one charity shop transformed donation pricing, sped up eBay listings and got more from every item — all with the same team.

The Results

More from every donation — without more work.

+30%
More revenue per eBay listing

ListAid's market valuations mean every item goes online at its true worth.

80%
Less time on every listing

What used to take an hour now takes 30 minutes.

10x
In-store stock selling at double the price

Stock that used to sit on the shelf is moving faster than ever.

100%
Consistent, professional listings

Every listing looks polished and cohesive, regardless of who creates it.

The Story

How one charity shop boosted eBay listings, improved pricing and saved hours each week.

St Mary's Hospice has been raising vital funds through its charity shop, with a dedicated team working hard to maximise every donation. Like many charity retailers, pricing relied on experience and manual research — a solid approach, but one that takes time and can occasionally mean the true value of an item goes unrecognised.

When the opportunity arose to trial ListAid, E-commerce Co-ordinator Abigayle was keen to see what difference it could make.

The Challenge

The team at St Mary's Hospice have always gone above and beyond to get the best return from donated goods. Pricing decisions drew on real knowledge and instinct, and eBay listings were created with care. But with so much stock coming through the door, the process of researching comparable prices and writing individual descriptions for each item is inevitably time consuming.

"We've been getting sales a lot quicker and at prices a lot higher than we ever thought we could get. Items are selling for double the price we'd expected — and they're selling quickly."
Abigayle — E-commerce Co-ordinator, St Mary's Hospice

The Solution

Staff began using ListAid both on the shop floor and in the eBay listing process, scanning donated items to instantly surface their market value. The team established a clear process: items valued above £10 are passed to Abigayle for listing on eBay, while lower-value items are priced and put out in store using ListAid's suggested prices. This simple threshold has transformed the way donations flow through the charity.

"My favourite thing about it on the eBay side is that the listing just looks so nice. It looks really professional, and everything is cohesive. Whether I list it or someone else does, it always looks the same."
Abigayle — E-commerce Co-ordinator, St Mary's Hospice

What they'd say to other charities

Having experienced ListAid from the very beginning of its development, Abigayle's recommendation is clear:

"It's definitely worth giving it a go. It really has helped both in-store and on eBay to get prices that we wouldn't have thought of."
Abigayle — E-commerce Co-ordinator, St Mary's Hospice
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